Apprentice Marketing Assistant

You’ll be our ‘go to’ Marketing Administrator, guided to learn to manage the responsibility for shaping how the industry sees us and keeping sales leads flowing in. Reporting to the MD & Sales Manager, you’ll plan and deliver day-to-day marketing activity across digital, print and events.

Content & Digital:

• You will be guided and enabled to own the social channels (LinkedIn, Instagram, YouTube and Facebook) – plan calendars, posts, and grow followers.
• Write and upload weekly blog posts/news articles covering new stock arrivals, case studies and safety tips provided by the Senior staff members.
• Training will be given to keep the website fresh – update product listings, optimise copy for SEO, check imagery, manage landing pages.

Creative & Collateral:

• You will be expected to design artwork for posters, flyers, case study sheets and email headers with guidance from the MD and Sales Manager.
• Maintaining the image library and shoot/brief new photos and short-form videos.
• Work with sales manager to create targeted email campaigns and report on results.
• Identify industry awards to enter and draft entry submissions working with the MD on submission documents.
• Build relationships with industry journalists, submit press releases and magazine articles.

Events & Exhibitions:

• Help plan and attend trade shows, customer open days and supplier demos (mainly UK, occasional overnight stay).
• Design and arrange stand graphics, giveaways and literature; manage on site set up and live social coverage with direction from the Sales Manager.

POS & Merchandise:

• Monitor stock levels of brochures, branded PPE, decals, pens, etc.; reorder in good time and track budgets.

Insight & Reporting:

• Track web and social analytics, report monthly on reach, leads and ROI; suggest data driven tweaks with support from the Operations Manager.
• Keep tabs on competitor activity, industry news and regulatory changes affecting access equipment.

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.